World Radio Day 2017: 101 FM Islamabad

During a talk show, UNESCO Representative to Pakistan, Ms. Vibeke Jensen, and Director of United Nations Information Centre, Mr. Vittorio Cammarota, stressed the importance for a greater participation of audiences and communities in the policy and planning of radio broadcasting.

Ms. Jensen said “more than on-air interaction, public participation should include mechanisms such as audience engagement policies, public editors and ombudspeople, listener forums and complaints resolution procedures”.                                     

The talk show was organized at 101 FM to commemorate World Radio Day in Pakistan. Ms. Vibeke Jensen also highlighted the important role of radio in times of disaster management, and a tool to empower the most disadvantaged people such as the illiterate, the disabled, women, youth and the poor.

Finally, she encouraged all radio stations in Pakistan to rally around this medium and make the most of it as a force for social inclusion, intergenerational dialogue and social change.