EGTA World Radio Day 2017 celebration: Why Radio?

Six key arguments for radio advertising

egta has compiled six key arguments for radio in a slide deck, including visuals, facts and figures in support of radio as a medium and an advertising platform, including links to various pieces of research to back them up.  We invite you to share these messages widely with the industry and proudly communicate about radio’s strengths!

The PowerPoint version is at your disposal to be adapted, translated, included in your own materials, etc.

PDF version: