Celebrating Radio: Statistics

There are over 2.4 billion radio receivers and over 51,000 radio stations worldwide. (Source 1 | 2 )

Even in developing countries, at least 75% of households have access to radio. (Source)

Between 2006 and 2013, there was a steady increase in online radio revenue worldwide from $278 million to $827 million. This represents an average annual growth rate of 28% per year. (Source)

The younger generation around the world seems to be moving from traditional radio to online radio according to sources:

  • In India, a majority of people listen to the radio on mobile devices instead of traditional radio. (Source)
  • Online radio consumption increased 16% in Latin America over the past year. (Source [Spanish])
  • In the United States, the percentage of 13 to 35 year olds listening to online radio is now equal to that of traditional radio. Traditional radio listenership declined by 2% in this age group in the past year. (Source)
  • In the UK, 75% of 15 to 24 year olds listen to online radio. (Source)

In France, 20% of women aged 15-34 listen to the radio at work, and 42% of men listen to radio at work. Listened on fixed vs. Mobile: radio is heard daily on devices in listen for fixed and mobile (74%) (Source [French])

In France, 15-24 year-olds consume the most streaming (59%). When we talk about legal streaming only, they are also the first (52%) and it is the same for illegal streaming (14%). 15-24 years are also followers of legal downloading (32%), illegal downloading (39%) and web radios (31%). (Source [French])

In France, 49% of the population still has radio transistors and 84% have car radio. 73% have a HiFi system and 70% have a radio clock. Digital media, meanwhile, is increasingly present at home, thus multiplying the possibilities of being in contact with radio. More than 8 individuals out of 10 may at any time access their favorite station on the Internet via a home computer. (Source [French])

Close to 7 individuals out of 10 in France have a phone receiving radio FM via a site or an application. 37% have a player receiving radio, 25% have a Dock or a docking station with FM tuner and more than 1 in 5 have a tablet. (Source [French])

In France, young people less than 24 years listen to the radio an average of two hours and six minutes per day. According to the 2008 estimates, young people between 13 and 24 years old listen to the radio 126 minutes per day. (Source: Les tendances de l’écoute de la radio, La Lettre du Conseil supérieur de l’audiovisuel, No. 228, June 2009.)

Among regular mobile users in Zambia, 33% said they listen to the radio via their handset on a weekly basis while 25% said they listen on a daily basis. (Source: Intermedia, 2010. Mobile Communications in Zambia, p.19)

In the United States, of those aged between 18 and 34 years of age, 90.3 % said they listened to the radio every week, which means 65.2 million young people listened to the radio; 52 % where male and 48 % where female. On an average week, listeners spent 11.5 hours per week, mostly between the hours of 15:00 to 19:00. 72% listened to the radio away from home. (Source)

A study in Spain indicates that 30.96% of 18-to-25 year olds listen to the radio in the early hours between 8 am and 11 am. 21.34% listen to the radio at night or in the early morning. Those who tune in at any time of the day represent 19.67% of those surveyed. Regarding content, 41.95% tune into the radio for music while 30.34 % use it for information. (Source [Spanish])

In the United States, 23% of 13 to 35 year olds spend their weekly music listening time streaming radio while driving, up 17% from a year ago. The amount of time spent listening to internet radio now matches the time spent listening to traditional AM/FM radio, which declined 2% over the last year. 1 in 5 of Pandora or iHeartRadio users are streaming while driving, and 51% of those listeners said they do most of their radio listening in cars. Pandora leads in popularity with 39% share; iHeartRadio comes second with 11% share. Spotify comes in with 9% and grooveshark with 2% share. All of these are with the free version. No paid service had more than 2% share. (Source)

In the United States, 47% of 18-24 year olds are spending less time on AM/FM radio. 80% of all internet radio listeners spend 1-3 hours/day listening. 35% of all internet radio listeners spend 1-3 hours/session while 50% of all listeners on a computer spend 1+ hours/session. (Source)

In the United States, nine out of ten 12 to 24 year-olds tune to radio every week. Radio reaches 89.8% of all persons age 12-24 each week. They listen for 10 ¼ hours per week. (Source)

In the United States, people have more choices where to spend their media time because Radio is easily available just about everywhere - and because Radio may be enjoyed while accessing other media - Radio can capture as much as 16+ hours of tune-in each week. (Source)

Radio 1 in the UK became the first radio station in the world to reach 1 million subscribers on YouTube. Radio 1 delivers distinct content to young audiences-55% of the network’s YouTube viewers are under the age of 24. The channel also attracts 35% of its audiences from females aged 13 to 17. (Source)

In the UK, radio reaching 15-24 year-olds has remained consistent across the last 5 years. They are also leading the growth in listening to radio via a mobile phone. In the same demographics, radio listening begins at breakfast and remains constant until late afternoon. 66% of the audience listens to the radio for entertainment. 31% listen to the radio to discover new music and 41% of them listen to radio as background noise. As for radio listening by location, 18% listen to radio in the living room, 23% at work, 30% in the bedroom, 32% in the kitchen and 63% in the car. (Source: Radio & The Digital Native RAB, 2014)

In the UK, 75 percent of 15 to 24 year olds and 59 percent of age 25 to 34 listens to online radio. (Source)

76% of university students in Spain listen to the radio through the internet and mobile devices. With 26.36% of the surveyed, internet is preferred followed by an iPod and mp3 players at 17.65%, 17% and 15% respectably. The most listened form of radio is while in the car with a 22.4%. This means that listening to the radio at home has become obsolete for this sector of the population, with 1.53% of surveyed. The surveyed looked at 18-25 year-olds. (Source [Spanish])

Argentina and Venezuela are the fastest radio growing markets in the world. (Source [Spanish])