World Radio Day Spot Series
Radio has a firm place in this age of digital media communications. Its role continues to be defined by its strong personal character, which is why generation after generation develops evolving relationships with this tried and tested medium.
Millennials thrive in a communication environment created by both content producers and content consumers. The result is a community in constant conversation and interaction.
The radio spots will highlight the powerful potential for this process to influence society and produce collective action that addresses major social issues.