World Radio Day in Sri Lanka: SDJF emphasize the role of Radio in promoting diversity
This year the partners have agreed to create a dialogue on the role of Radio in prompting diversity under the global theme ‘Radio is You’. SDJF invites its partner organizations to create awareness amongst emerging radio practitioners as to how innovative use of digital technology and Radio can address issues affecting reconciliation in Sri Lanka.
Each organization under this collaboration will launch an individualized campaign that would include meetings, gatherings, social media based promotions and discussions with their respective networks specifically on Radio for diversity.
At the same time, SDJF is to invite webcasting media, university students, and its members to celebrate the World Radio Day. It will attend a one-hour Radio broadcasting, to be produced by Sri Lanka Broadcasting Corporation (SLBC) to discuss about World Radio Day. Also it engaged Iru-dina – weekly newspaper to feature an interview on world Radio day. Nearly 100 young media students will join the forum to create social media messages on this too. Simultaneously, on the same day, SDJF will join with media students from the University of Jaffna through skype and discuss about ‘the role of Radio in promoting diversity’ under the guidance of Dr. S. Raguram, Coordinator of Media and Communication study unit, at the University of Jaffna.
United Nations General Assembly formally endorsed its proclamation of World Radio Day formally on the 14th January 2013. UN General Assembly, during its 67th Session, endorsed the resolution adopted during the 36th session of the UNESCO General Conference, proclaiming 13th February, as World Radio Day. Sri Lanka Development Journalist Forum was also amongst the other organizations that supported UNESCO’s proposal to proclaim world Radio day.