World Radio Day Spot Series

World Radio Day 2018 spot series on FEBC Philippines (http://febc.ph)

A short series of 60-second radio spots highlighting the important role radio continues to play in this age of digital media and social networking.

Radio has a firm place in this age of digital media communications. Its role continues to be defined by its strong personal character, which is why generation after generation develops evolving relationships with this tried and tested medium.

Millennials thrive in a communication environment created by both content producers and content consumers. The result is a community in constant conversation and interaction. 

The radio spots will highlight the powerful potential for this process to influence society and produce collective action that addresses major social issues.