Promoting 'Radio is You' through prime-time live discussion programmes on three radio stations
The United Nations Information Centre (UNIC) Lagos, in collaboration with UNESCO Abuja, on 13 February 2017, organized live discussion programmes on three radio stations, one of which is an indigenous language broadcast station. At 8:15 a.m., the UNIC Lagos National Information Officer, Oluseyi Soremekun featured on Radio One 103.5 FM talking about the 2017 World Radio Day; and at 9:15 a.m. he came on air at Radio Continental on the programme, 'Top 9 at 9' where he articulated 9 ways radio impacts the lives of the people and bringing in the theme, 'Radio is You' at intervals. At 11:30, he moved to Bond FM 92.9 FM, an indigenous language broadcast station where he conveyed the message of the 2017 World Radio Day in Yoruba language. It was very participatory as the audience also called in and also linked up on Facebook and twitter to be a part of the discussion.
On each programme/ station, every first caller to participate in the discussion was rewarded with a radio set made available by UNESCO Abuja while three other contributors via telephone and Twitter were also rewarded for their contributions. In all, six radio sets were given to listeners..