Radio has social impact and provides access to information. People’s right to information should be protected.
Radio is powerful in times of emergency and disaster. Radio has the ability to raise awareness to the greatest number of people in the quickest possible time. On its own, social media plays an important part, but when it is linked to the institution of a reliable radio service, its impact can be far more effective.
Here are some key messages to explore on or around World Radio Day, 16 February 2016:
- Radio can assist in the quick mobilisation of people to ensure a strong and coordinated global response to an emergency.
- The messages heard on radio can turn people from passive listener to active citizen, especially in times of emergency and disaster. Radio interactivity is a power feature.
- Radio is an important partner for government and non-government organisations to help ensure a coordinated response.
- Community radio is a vital local resource in disaster and emergency, usually highly efficient due to their knowledge of local resources, infrastructures and actors. However, community radio stations can also be vulnerable – their reporters and technical staff can be affected by the situation. Ongoing support for local community radio stations and ensuring they have a sustainable future, is important as it is too late to create their infrastructure when disaster and emergency strike.